27
Jun
09

Startling commercials

The first is truly awful, the Carl’s Junior Bikini Burger.  Not just a piece of meat:  (not sure if this is going to work, but hopefully this is how it goes

Really?  She’s giving up everything to have that body, but keeping her messy drippy burger, which she’s going to eat on a beach?  Likely story.    I can’t see this ad appealing to any woman, anywhere, though I don’t think that’s Carl’s intended audience.  Truly tasteless commercial, but at least it shows a woman actually enjoying food, even though she’s sacrificing every other part of her life to enjoy this absolutely not diet food.

Speaking of diet food, I can’t find the other ad, but it’s a twist on that Yoplait ad:

but a role reversal, where the man is on the phone complaining about his weight, and how he can’t eat anything, except blah blah blah, and this time it’s the woman looking in the fridge, calling him on his deceit.  It’s just as annoying as the first one, but it’s very strange to hear a man talking that way.

Happy Pride weekend!

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5 Responses to “Startling commercials”


  1. June 28, 2009 at 6:45 am

    Like you, I hate that Carls ad but they have been targeting the 25-40 year old man for a while now. Does nothing for me plus I can’t stand that gal from The Hills. Like that Heidi/Spencer team, I only know this from watching the very funny show, The Soup, on Friday night. These people are famous for no reason & have no talent. Really ridiculous! Same with the Carls commercial but I am sure it will hit the right target audience & they will buy it!

  2. June 28, 2009 at 7:22 am

    Thanks for posting these ads. They both drive me crazy!

  3. June 28, 2009 at 10:03 am

    I haven’t seen either of those. The Carl’s ad offends me on too many levels to list. 🙂

  4. June 29, 2009 at 12:35 pm

    What I don’t get is why that yoplait woman is on a diet. Seriously? She looks pretty damn healthy to me!

    I agree that these commercials are ridiculous. Food ads are getting more outrageous every day.

  5. June 30, 2009 at 10:00 pm

    I have refused to even contemplate going near a Carl’s Jr. since the Hugh Hefner ad. Then it was Paris Hilton in a VERY brief bikini washing a car, but it looked more like a simulated sex ad. That one didn’t last long on most channels. The bikini burger ad was just the icing on the cake. (And you know she ran to the john to stick her finger down her throat as soon as the camera was off!) That’s also a restaurant that got a failing grade from the Men’s Health report cards. They said very few of the burgers they offer are under 1000 calories. (Not even counting the fries and soda.) Ugh.

    But the woman who looks healthy, maybe it’s BECAUSE she has those healthy habits! 🙂 Although I believe the Yoplait stuff has an unhealthy dose of HFCS in it. I’ve switched to Greek yogurt. 😀


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